focusONe Marketing Integration, Inc.- Services: Methodologies

		Integrated Marketing for High-Tech Companies
		Methodologies A good marketing strategy must be based primarily on logic, and a common-sense approach to a company's abilities and resources. Too many companies, large or small, often try to do everything ---try to keep everyone happy with lots of marketing activity. In many cases the dust of activity flies, but nothing really gets done. We believe it is vital for a company to move quickly and respond to the market when an opportunity presents itself. This requires a highly selective approach, doing a few things really, really well. Selecting those few things can be much easier when they are based on well-defined and fully integrated marketing programs. We recommend program priorities to insure both an effective and consistent level of marketing activity. We work to position our clients to best respond to the demands of their marketplaces and provide the market leadership that is fundamental to success. Based on our experience, focusONe has developed some tried and true methodologies to support program implementation at both the tactical and strategic level. Marketing Pipeline A marketing pipeline is essential to establishing a continuous marketing flow. Establishing a pipeline is achieved with the development of long term strategies that support three elements: focusing on the objectives, executing the program or programs to meet those objectives and replicating success. 30/60/90 Marketing Our 30/60/90 marketing methodology integrates long term strategies with highly defined tactics. Too often, companies, large and small, take on many more programs than their resources can support. Through 30/60/90 Marketing, focusONe clients develop marketing strategies and tactics to support an effective marketing pipeline over defined periods. Signature Marketing Tools Using our marketing implementation experience, focusONe works with clients to consolidate, focus and select the marketing implementation vehicles and tools to yield the most efficient and effective results. Each client has stronger areas of expertise than others do. Signature marketing tools are those tools, which highlight these strengths and achieve the highest possible level of execution.
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		focusONe Marketing Integration, Inc. 1470 Maria Lane, Suite 320 Walnut Creek, CA 94596 tel 925.975.0711 fax 925.975.0718 info@focusonemarketing.com © 1999-2002. All rights reserved.